Entrepreneurs: 3 Crucial Questions That Can Catapult Your Profits
A high percentage of people who opt to run their own business find themselves working longer hours for less money than the job they worked so hard to escape from. That’s not all bad news, though, because they at least have the freedom that they craved. They don’t have...
5 Habits That Hinder Success
We all have bad habits that we’ve developed over the years. Some bad habits are more detrimental to your future and your life than others, but no bad habit is good to keep up. There are several bad habits that can hinder your future success, but we’ve narrowed it down...
Webinar Magic: 3 Powerful Benefits Every Webinar Offers
Webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for...
How to Identify Your Ideal Client
If there’s one mistake that new—and sometimes even established—business owners make, it’s failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” While it might be true that everyone could use your help, it’s...
The Art of Storytelling
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates it can drive us to take action when nothing else can. Think about it. Which...
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate....
Book Marketing Made Easy: If You Write It, They Will Come
Here’s a big fear we all have when it comes to writing a book, what if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book and to get them talking and sharing...
Overcoming Objections: Defeating Your Top Book-Writing Hurdles
You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. It’s not that you don’t recognize the benefits, or that you don’t want to have a...
5 Reasons You Should Write a Book
Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing has the power to grow your business beyond your expectations. You’ll experience a...
Say it With Confidence: How to Discuss Rates Like a Pro
Does the topic of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?” You’re not alone. Most of us have difficulty talking about money—especially when it comes to quoting prices for our...