Clarifying Your Offerings for Bigger Profits

Clarifying Your Offerings for Bigger Profits

Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The other is more exclusive. In fact, the only thing they sell is chocolate....

5 Reasons You Should Write a Book

5 Reasons You Should Write a Book

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing has the power to grow your business beyond your expectations. You’ll experience a...

No More ROI: The Real Way to Sell High-Priced Packages

No More ROI: The Real Way to Sell High-Priced Packages

Want to know what keeps a lot of businesses and service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just...

Certified coders in high demand following ICD-10 implementation

Certified coders in high demand following ICD-10 implementation

Nine years ago, Peter Esswein, a resident of Sandy Springs, Georgia, enrolled in a health information technology degree program at DeVry University to capitalize on the growing prominence of electronic medical records.

“I always wanted to work in the medical industry, and the time was right for a personal career change,” Esswein says. “Completing my associate degree in health information technology gave me the confidence and skills I needed to progress on my new career path.”

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