How to Identify Your Ideal Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s failing to develop a clear vision of her ideal client. Too often we think our service or product...

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The Art of Storytelling

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates...

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5 Reasons You Should Write a Book

Struggling to bring in new clients? Not sure what to do next in your marketing plan? There’s one simple answer you probably haven’t considered: Write a book. It’s true. This one thing has...

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