Efficiency is paramount in the fast-paced environments of healthcare and legal offices. By leveraging technology, optimizing workflows, and utilizing virtual assistants, organizations can boost productivity and deliver better services to clients and patients.
Webinar Magic: 3 Powerful Benefits Every Webinar Offers
Webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online....
How to Identify Your Ideal Client
If there’s one mistake that new—and sometimes even established—business owners make, it’s failing to develop a clear vision of her ideal client. Too often we think our service or product is “for...
The Art of Storytelling
Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates it can...
Clarifying Your Offerings for Bigger Profits
Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, T-shirts, car parts and baby bottles. The...
Book Marketing Made Easy: If You Write It, They Will Come
Here’s a big fear we all have when it comes to writing a book, what if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to...
Overcoming Objections: Defeating Your Top Book-Writing Hurdles
You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. It’s not...